What is the Definition of Craft Beer?
A few months ago, I would have answered the above question with a simple, elementary reply: “a craft beer is a beer that is unique and not owned by a big company.”
According to the American Brewers Association, a craft beer must be produced in a microbrewery that is "small (less
than 6 million barrels of beer a year), independent (the craft brewer owns at
least 75% of the company), and traditional (malt beer makes up at least 50% of
production).”
Because the industry, the market, and the consumer-base are growing, the connotative meaning of craft beer is changing.
Specialty beers, import beers, and franchised craft beers are getting grouped in with 'true' craft beers. Many local bars and restaurants list Anheuser-Busch Beers on their craft beer lists.
The general public and the craft beer community have different opinions, interests, and definitions when it comes to craft beer.
As I attempt to transition from general public member to craft beer community member, I will blog.
The general public and the craft beer community have different opinions, interests, and definitions when it comes to craft beer.
As I attempt to transition from general public member to craft beer community member, I will blog.
Questions to Ponder in the Meantime:
“How does the general public’s definition of craft beer compare to the craft beer community’s definition of craft beer?”*
"Do Anheuser-Busch beers count as craft beers?"*
(*Comments should reflect intelligence and thoughtfulness;
constructive criticism is welcomed; unnecessary negativity will be removed at
blogger’s discretion).
Next Post: Monday, Jan. 21
©2013
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My general public opinion would be that a craft beer is a specialized beer that is unique in flavor, color and freshness.
ReplyDeleteCraft beer is not good. It gives me a headache and costs too much..
ReplyDeleteThanks to my first 'beerit' (on 'reddit') comment!
ReplyDeletelloydlindsayyoung 1 point 1 day ago
I've always held my definition of "craft" is something not owned by ABInBev [Blogger Note: ABInBev is Anheuser-Busch] or MillerCoors. You don't always know it's gonna be great, but at least you can feel pretty confident they didn't skimp on the ingredients to keep cost down. And if they manage to sell a lot of beer by showing they care what goes into it, hey, that's the point of starting a brewery. It just means a lot of people like your beer!