Monday, January 21, 2013

Introduction: Past, Present, Future


(Part I: Past)

I have always described myself as a beer drinker.

I drink the same thing at every party, bar, wedding, baby shower, and funeral.

Miller. Lite. 

I love Miller Lite’s sexy-blue label and light-golden color.

I love it’s bubbly-water taste.

I love that it doesn’t make me throw-up.

I prefer it in a bottle, but a $2.50-draft special will do. 

Drinking Miller Lite has become my craft, but it is far from being a craft beer.

(Part II: Present)

Most recently, the Craft Beer World has caught my attention.

The craft beer drinkers, self-proclaimed experts, and bar/restaurant owners that I have talked to over the last month fascinate me.

The conversations I’ve had about craft beer have made me realize that there is great depth to this up-and-coming community in Bucks County.

I was intimidated and overwhelmed at first.

But now, I am intrigued and curious.

(Part III: Future)

I have noticed that there are a few divides between those who drink craft beer and those who don’t.

I have also noticed that a lot of restaurants and bars are attempting to tap (pun intended) into craft beer because a craft-beer cliental is a good-paying cliental.

As I begin to explore the cultural similarities and differences between those who drink craft beer and those who don’t, I begin to realize that there is a need for a middle group: a group that blurs the lines.

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